Jesse Carstairs Jesse Carstairs

The Modern Agoge: Raising Strong Sons in the Carstairs Family

In the Carstairs family, the tradition of the Agoge begins at age 7, where boys are taken under their father's wing to be molded into strong, resilient men. Through rigorous training, including week-long backcountry hunts and year-round wrestling, they learn the values of courage, discipline, and accountability. This journey is about more than physical endurance; it’s about fostering leadership, integrity, and a dedication to serving others. In a society of soft men, the Carstairs Agoge aims to raise sons who are prepared to thrive in any era with unbreakable mindsets and strong character.

In the tradition of the Agoge, men are entrusted with the vital task of taking their sons from their mothers to raise them into men of strength and character. This ancient practice is not just about fostering warriors but about nurturing the very essence of masculinity. It is a journey that transforms boys into leaders, providers, and protectors of the weak. Through rigorous training and unwavering discipline, these young men learn the values of courage, resilience, and selflessness. The Agoge teaches them to stand tall in the face of adversity, to lead with integrity, and to serve their communities with unwavering dedication. It is a testament to the enduring belief that true manhood is forged through guidance, challenge, and the timeless principles of honor and duty.

The Agoge in the Carstairs family begins at 7 years old. From going on week-long backcountry hunts to doing farmers carries around the block, the training is intense and purposeful. However, the essence of this upbringing goes beyond physical endurance. It signifies the moment when the mother steps back, allowing the father to take the lead in shaping the boys' character. All discussions and disciplinary actions go through me, their father, while my wife is always there to love and support them.

My sons are also in wrestling year-round, and they will continue this until they graduate high school. They have the freedom to pursue other sports simultaneously, thanks to the unique advantage my wife and I share. She is a stay-at-home mother, and I am fortunate to work from home with a very flexible schedule, working only about 20 hours a week.

We have weekly discussions around building an unbreakable mindset, giving them endless potential. We currently live in a society of very soft men; we need men who are actually strong men, who hold themselves accountable and carry others with them. I want myself to be able to thrive in any century, past or present, and I wish that for my children as well.

This modern Agoge in the Carstairs family is not just a practice but a commitment to raising boys who will grow into men of unwavering strength and character. By instilling these values early, we ensure that they are prepared to face any challenge and lead with honor and integrity in all aspects of their lives.

Read More
Jesse Carstairs Jesse Carstairs

Embracing Courage: Why You Shouldn't Let Others Define Your Path

In a society where judgment seems to lurk around every corner, it's easy to let the fear of what others might think hold us back from pursuing our dreams. But here's the truth: the opinions of others shouldn't dictate our lives. While it's important to consider how our actions affect our loved ones and our future, we mustn't let the fear of judgment paralyze us. Instead, we need to muster up the courage to live authentically, unapologetically, and on our own terms. After all, the only opinion that truly matters is the one we have of ourselves.

In today's society, the fear of judgment often holds us back from pursuing our dreams and living authentically. But here's the truth: the opinions of others shouldn't dictate our lives. While it's important to consider how our actions affect our loved ones and our future, we mustn't let the fear of judgment paralyze us.

Too often, we allow ourselves to be shackled by the expectations and perceptions of others. We worry about what our friends, family, and even strangers might think about the decisions we make, the paths we choose to walk, and the dreams we dare to chase. But in reality, the people who judge us are rarely the ones who truly matter in our lives. They won't be the ones by our side as we navigate the twists and turns of our journey, nor will they be the ones celebrating our victories and comforting us in our defeats.

It's easy to get caught up in the illusion that the opinions of others hold immense power over us. We fear being labeled, so we conform to societal norms and suppress our true selves. But in doing so, we deny ourselves the opportunity to fully explore our potential and pursue our passions. We become prisoners of our own insecurities, trapped in a cycle of self-doubt and second-guessing.

But it doesn't have to be this way. We have the power to break free from the chains of judgment and embrace the courage to be ourselves. We can choose to prioritize our own happiness and fulfillment over the fleeting approval of others.

By letting go of our need for validation and learning to trust in our own judgment, we open ourselves up to a world of limitless possibilities. We become the architects of our own destiny, charting our own course and carving out our own path. And in doing so, we inspire others to do the same, creating a ripple effect of courage and authenticity that reverberates far beyond ourselves.

So let's dare to be bold. Let's dare to be different. Let's dare to live life on our own terms, unapologetically and unabashedly. After all, the only opinion that truly matters is the one we have of ourselves.

Read More
Jesse Carstairs Jesse Carstairs

Every Lift Counts: The Powerful Link Between Muscle and Mind

Every time you hit the gym, it's more than just lifting weights – it's a lesson in strength, both physical and mental. Dr. Peter Attia's groundbreaking research reveals that building muscle isn't just about looks; it's about nurturing cognitive health. Studies underscore the profound connection between muscle mass and brain function, highlighting the importance of safeguarding both. For fathers, this means setting an example that goes beyond aesthetics, instilling in their sons a commitment to holistic strength.

To all the fathers out there, every time you take off your shirt to hit the gym, consider it more than just a workout routine. In those moments, you're not just sculpting your physique – you're setting an example for your sons. Your dedication to your body reflects the strength you wish for their futures, both in muscle and mind.

Dr. Peter Attia, a renowned physician and advocate of healthspan, has delved into the profound interconnection between muscle mass and brain function. He's unearthed a treasure trove of insights that might just redefine how we perceive physical fitness.

In his exploration, Dr. Attia underlines a vital concept: muscle mass isn't solely about looking good; it's about feeling good, both physically and cognitively. His research has spotlighted a growing chorus of evidence suggesting that low muscle mass isn't just detrimental to physical health – it also casts a shadow on cognitive function.

Digging into the scientific realm, studies like those published in the journals Aging, Neurology, and Frontiers in Aging Neuroscience echo a consistent refrain. They unveil the link between low muscle mass and a heightened risk of cognitive decline, dementia, and even Alzheimer's disease. The correlation isn't just an arbitrary connection; it's deeply rooted in the release of myokines – proteins produced by muscle cells that bestow a spectrum of benefits, from enhancing insulin sensitivity to shielding against cognitive decline.

Dr. Attia's insights are crystal clear: maintaining muscle mass isn't solely a pursuit of aesthetics; it's a pursuit of cognitive prowess. He underscores that safeguarding brain health goes hand in hand with nurturing muscle strength. And this isn't just theoretical wisdom; it's backed by science.

The message is resounding, especially for fathers who want their sons to stride into the future as resilient individuals. Those shirt-off moments symbolize more than just physical prowess; they embody a commitment to holistic strength. The iron you lift doesn't just shape your muscles; it shapes your mind.

So, fathers, let's rewrite the narrative. Let's transform gym sessions into life lessons, showcasing that muscle mass isn't just about the external; it's about safeguarding the internal. Let's pass on the legacy of strength in every sense – the strength that doesn't just make us look good but equips us to think strong.

Let's raise a generation that doesn't just admire brawn but respects the mind as the most powerful muscle of all.

Read More
Jesse Carstairs Jesse Carstairs

Why Everyone Needs a Coach: Unlocking Your Full Potential

In today's fast-paced world, having a coach isn't a luxury – it's a necessity. Whether you're striving for success in business, fitness, relationships, or personal development, a coach can provide the guidance, support, and accountability you need to reach your goals. From professional athletes to top executives, the most successful individuals understand the value of having a trusted mentor by their side. Don't let pride stand in the way of your progress. Embrace the power of coaching and unlock your full potential today.

In today's fast-paced world, it's easy to get overwhelmed by the myriad of responsibilities and challenges we face. Whether it's in business, fitness, relationships, or personal development, navigating life's complexities can often feel like an uphill battle. That's where having a coach can make all the difference.

Think about it – professional athletes have coaches to help them maximize their performance on the field or court. They recognize that having an experienced mentor can provide valuable guidance, support, and accountability to help them reach their goals. The same principle applies to every aspect of our lives.

Having a coach isn't a sign of weakness; it's a testament to your commitment to growth and improvement. A coach can offer fresh perspectives, expert advice, and proven strategies to help you overcome obstacles and achieve success. Whether you're striving to build a thriving business, transform your physique, strengthen your relationships, or cultivate a winning mindset, a coach can be your secret weapon.

Moreover, a coach can provide the accountability and motivation you need to stay on track when the going gets tough. They'll challenge you to push past your limits, break through barriers, and unleash your full potential. With a coach by your side, you'll have the support and guidance you need to navigate life's challenges with confidence and resilience.

So, don't let pride stand in the way of your progress. Embrace the power of coaching and unlock new levels of success in every area of your life. Remember, the journey to greatness is not meant to be traveled alone – let a coach help you along the way.

Read More
Jesse Carstairs Jesse Carstairs

Attention Equals Market Share: Crafting a Social Media Presence for Success

In the bustling digital marketplace of the United States, attention is the key to unlocking market share. This blog is your guide to crafting a compelling social media presence tailored for success in the USA. From building trust to curating content that resonates with the American audience, discover how strategic attention on social media can transform casual glances into lasting customer connections. Welcome to a realm where attention truly equals market share.

In the bustling digital marketplace of the United States, attention is the key to unlocking market share. Potential customers actively seek businesses on social media platforms like Instagram, TikTok, X and LinkedIn. This blog explores the pivotal role of attention in the American market and how a compelling social media presence can significantly influence customer perception.

The Social Media Landscape in the USA:

With millions of users across various platforms, social media is the primary gateway to American consumers. Discover why your social media presence is the crucial first impression, shaping the way potential customers perceive your company before they even explore your virtual storefront.

Building Trust in the American Market:

In the USA, trust is paramount. A well-crafted social media strategy builds brand trust. We discuss the elements that contribute to a trustworthy online persona, from consistent branding to authentic engagement, tailored to resonate with the American consumer.

Curating Content That Speaks to Americans:

Content is the linchpin between attention and conversion. Learn about the types of content that resonate with the American audience, from visually engaging posts to narratives that tap into the cultural fabric. Discover how a strategic content plan can turn a casual scroll into a customer inquiry in the USA.

Monitoring Your Digital Footprint in the American Context:

The digital trail your business leaves behind is enduring. We delve into the importance of monitoring online reviews, comments, and mentions in the American context. Managing your digital footprint ensures that attention remains positive and aligned with the values of the American consumer.

Case Studies from USA Businesses:

Explore real-world examples of American businesses that have successfully leveraged attention on social media to gain market share. From startups to established enterprises, these case studies highlight the transformative power of a well-executed social media strategy in the unique landscape of the United States.

Conclusion:

In the era of digital commerce in the United States, attention is not just a metric; it's the linchpin of market share. Crafting a social media presence that captivates, engages, and converts is not just recommended—it's a necessity for success in the American market. This blog empowers businesses to harness the potential of attention, ensuring that when customers look you up, they find a compelling reason to engage.

Read More
Jesse Carstairs Jesse Carstairs

The Power of Rough and Tumble Play: Nurturing the Developing Frontal Cortex in Kids

Rough and tumble play isn't just child's play; it's a powerful force that shapes young minds. Through joyful wrestling and carefree interactions, kids learn emotional control, social cues, and empathy. Scientific evidence backs its impact on frontal cortex development, offering a foundation for their future success. So let's celebrate the laughter and tumbling, as they become resilient and compassionate individuals.

As parents and caregivers, we often strive to create a safe and nurturing environment for our children. In this quest, we may inadvertently overlook the significance of rough and tumble play – the type of play that allows kids to let loose, engage in physical interactions, and explore their boundaries. Contrary to common misconceptions, this playful wrestling and energetic horseplay serve a vital purpose: fostering the healthy development of their frontal cortex.

1. Learning to Manage Emotions and Aggression

Rough and tumble play provides an avenue for children to learn how to control their emotions and manage their aggression in a controlled setting. As they wrestle, tumble, and interact with peers, they gradually gain a better understanding of their emotional responses and how to navigate them. By experiencing a full spectrum of emotions within the safety of play, children build emotional resilience and enhance their self-regulation skills.

2. Mastering Social Skills through Reading Social Cues

Beyond emotional regulation, rough and tumble play offers an invaluable opportunity for kids to decipher social cues and understand non-verbal communication. As they grapple and giggle with friends, they learn to interpret body language, facial expressions, and even subtle gestures. This increased social awareness helps them navigate social situations more effectively, fostering healthy relationships and communication skills.

3. Cultivating Empathy and Compassion

In the midst of play, children inevitably encounter moments of give and take – a push here, a pull there. Through these interactions, they develop a sense of empathy and compassion for others. Understanding the effects of their actions on playmates allows them to establish a foundation of caring and concern, enhancing their ability to relate to others with kindness and understanding.

The benefits of rough and tumble play are not mere anecdotes; scientific evidence supports its profound impact on frontal cortex development. A 2005 study published in the journal Child Development found that children who engaged in more rough and tumble play demonstrated better impulse control and a reduced likelihood of aggressive behavior later in life. Likewise, a study published in the journal Nature in 2015 revealed that this form of play contributed to a more profound comprehension of other people's emotions.

The truth is, rough and tumble play is not merely about running around and making noise. It's a vital aspect of children's growth, enriching their social, emotional, and cognitive skills. By allowing them the freedom to be playful, we equip them with invaluable tools to navigate life's challenges successfully.

So, let's celebrate the power of rough and tumble play, cherishing those gleeful giggles and tumbles as our kids lay the groundwork for their bright future.

To be continued…

---

This excerpt highlights the key points of how rough and tumble play positively influences the frontal cortex development in children, while also incorporating scientific evidence to support these claims.

Read More
Jesse Carstairs Jesse Carstairs

Overcoming Failure: A Mental Battle

Overcoming failure is a mental battle that's a crucial part of our journey to success. It's not about the number of times we face defeat, but about how we use those experiences to grow, develop, and propel ourselves towards our goals. It's about accepting failure as part of the process, remaining calm amidst setbacks, letting go of insecurities, and having a firm belief in our abilities. Every day is a challenge, and every challenge is an opportunity for growth. Remember, your success is waiting for you, just beyond your last failure. Challenge accepted.

Failure – it's a fucking part of life that we often dread, but it is also a critical component of success. In life, you have to have the courage to keep going, even when faced with setbacks. The difference between those who succeed and those who don't is simple: the willingness to persevere.

During my first year of hunting, I logged over 150 miles without taking down a single deer or elk. I failed multiple attempts at deadlifting 405lbs before finally being able to rep it six times. There have been moments in my business journey where, in the eyes of others, I may have appeared to be failing. However, I have always viewed these experiences as valuable learning opportunities rather than defeats.

The key to overcoming failure is understanding and accepting it as part of the process. Failure can be a powerful teacher, helping us grow and develop. Just like tearing apart a muscle to build it back fucking stronger, our failures can stimulate our growth and propel us towards our goals.

When faced with roadblocks or unexpected hurdles, it is crucial to remain calm and roll with the punches. Every decision, whether it leads to success or failure, is an opportunity to learn and grow. Dwelling on past failures is counterproductive - it's all about moving forward.

An essential part of overcoming failure is being able to let go of insecurities. The fear of judgment can often hold us back. However, when we place our value in our own beliefs and abilities, rather than the opinions of others, we gain the freedom to take risks and push our fucking limits.

One of the most significant sources of my resilience is my faith. I start each day with prayer, grounding myself in the belief that my efforts will serve a higher purpose. If doubt creeps in, I remind myself to persevere, knowing that as long as I put in the work and it's meant to be, it will fucking happen. And if it's not? Well, then it's onto the next challenge.

Embracing failure has not only given me resilience but also the readiness to take on any fucking challenge that comes my way. Because when it comes down to it, it's about attitude, approach, and a belief in oneself. As I always say, "challenge accepted."

Life is full of failures, but these are merely stepping stones on the path to success. The mental battle is perhaps the toughest one, but with the right mindset, failure becomes not an endpoint but a launching pad.

Remember: You're stronger than your failures. Keep going, keep growing, and keep challenging yourself. Your success is waiting for you, just beyond your last failure.

In the end, it's not about how many times you fail, but how many times you get up. Failure is not the end – it's merely part of your journey to success.

Stay strong, and keep moving forward.

To be continued…

Read More
Jesse Carstairs Jesse Carstairs

Why I Rise at 4 AM: Discipline Over Indulgence

While you're asleep, dreaming of pancakes with extra syrup, I'm up and active, hitting the trail with my dog, no matter the weather. Welcome to the 4 AM club – a place of discipline over indulgence. It's about pushing beyond boundaries, refusing to be soft, and setting an unwavering example. It's challenging, it's empowering, and it's for those committed to avoiding the trap of being soft as baby shit. Join me on this journey, because this is more than a routine—it's a fucking lifestyle.

While you're still dreaming about those pancakes dripping with syrup, I'm lacing up my running shoes. It's 4 AM, and while most of the world is fast asleep, my day is already in full fucking swing. This might sound like madness to some, but to me, it's a lifestyle choice—one that's all about discipline over indulgence.

A Routine Born of Discipline

Every day, rain or shine, I'm up at the crack of dawn. The first order of business? A run with my trusty canine companion. This isn't just a casual jog around the block—it's a rigorous, heart-pounding run that sets the tone for the day ahead.

From there, it's straight to the gym. While the sweet scent of your dream pancakes might still be lingering, I'm lifting, sweating, pushing my body to its limits. This isn't punishment—it's training. It's discipline. And it's fucking empowering.

Why Be This Disciplined?

Discipline is about control. It's about deciding what you want from life and having the tenacity to reach out and grab it, even when it's tough. It's about forgoing immediate gratification—the sleep-ins, the leisurely breakfasts—for long-term success and satisfaction.

By getting up at 4 AM, I'm giving myself a head start on the world. I'm gaining extra hours to pursue my goals, to improve myself, to outwork the competition. And, let's be honest, there's something incredibly satisfying about knowing you've accomplished so much while others are just rolling out of bed.

Conclusion: Don't Be Soft

Let's be real: discipline isn't easy. It takes determination, resilience, and a refusal to be as soft as baby shit. But the rewards? They're worth every ounce of effort. So, next time that alarm goes off, fight the urge to hit snooze. Lace up those running shoes. Hit the gym. Make those dreams of syrup-drenched pancakes a reality—after you've earned them with a bit of hard fucking work.

Read More
Jesse Carstairs Jesse Carstairs

Betting Big on Opportunity, Part 1: The Long Game

When opportunity knocks, do you play it safe, or embrace the fucking unknown? Betting big on golden opportunities can provide more value than immediate financial gain. Take it from me, currently working with a Forbes top 10 highest paid athlete—I'm betting on the long game. Stay tuned for more on this thrilling journey, because this is just the beginning...

When opportunity knocks, do you play it safe, or do you throw the fucking dice and embrace the unknown? In my experience, betting big on golden opportunities, especially when they involve working with someone leagues above your pay grade, is a no-brainer. Why? Because these experiences often provide far more value than any immediate financial compensation ever could.

The Power of Opportunities

Sometimes, the most significant opportunities aren't the ones that pay well - at least, not initially. They are the ones that challenge us, make us step out of our comfort zone, and allow us to grow in ways we never thought possible. They force us to learn as we go and become better versions of ourselves.

Consider this: If a successful business mogul offered you a chance to work with them on a project, would you demand upfront payment, or would you see the larger picture—the chance to learn, network, and gain invaluable experience? I'd wager the latter would be the more strategic move.

The Long Game

Working for free may seem counterintuitive. But trust me, when you're offered a seat at a table far beyond your current standing, the knowledge, experience, and connections you'll gain can be worth far more than any paycheck. That's the beauty of playing the long game—it's not about instant gratification. It's about investing in your fucking future.

A Teaser to My Current Game

Currently, I'm living this philosophy. I'm in the midst of working with a Forbes top 10 highest paid athlete. When they offered to pay me—twice, in fact—I deferred. Not because I don't value my time or services, but because I recognize the unparalleled opportunity this project presents.

The learning, the connections, the potential for future collaborations—all these outweigh any immediate financial gain. So, I'm taking a chance. I'm betting on the long game.

To Be Continued...

So, what's going to happen? Well, I'm still in the middle of this high-stakes game. As I navigate this exciting journey, I invite you to follow along. I'll be sharing more insights, challenges, and victories as they come. Stay tuned, because this is only the beginning...

Read More
Jesse Carstairs Jesse Carstairs

Why Every Business Should Be Betting Big on Social Media

Social media isn't just an optional extra for businesses today; it's a fucking necessity. From expanding your global reach to fostering customer relationships, generating quality leads, and boosting sales, investing in social media isn't just a bet—it's a strategic move for your business's future. As Gary Vee rightly says, “If you're not on social media, you're missing out on a huge opportunity.”

It's no secret that we live in a digital age. In this landscape, no tool is more powerful or ubiquitous than social media. As Gary Vaynerchuk, better known as Gary Vee, puts it: "Social media is the new storefront. It's the new way to reach your customers. It's the new way to build relationships with your customers. It's the new way to sell your products and services."

But why exactly should businesses invest heavily in social media? Let's break it down.

Reach a Wider Audience

Think about it: Facebook alone boasts over 2 billion active users, and Instagram has over 1 billion. By having a strong presence on these platforms, businesses can tap into a staggering number of potential customers around the globe. In essence, social media breaks down geographical barriers, transforming local businesses into global ones.

Build Relationships with Customers

One of the most significant advantages of social media is the ability to engage directly with your customers. You can answer their questions, address their concerns, and even offer them a peek into your day-to-day operations. This level of interaction fosters a sense of community and loyalty that is hard to achieve through traditional advertising means. It's no longer just about selling—it's about fucking connecting.

Generate Leads

Social media doesn't just help you connect with your existing customers—it's a fucking powerful tool for finding new ones. By leveraging the advertising capabilities of these platforms, businesses can target potential customers based on their interests, behaviors, and demographics. The result? High-quality leads that are more likely to convert.

Increase Sales

At the end of the day, sales are what drive a business. And here's the deal—social media can help boost those numbers. Whether it's through running promotions, launching new products, or collecting customer feedback, social media provides a plethora of opportunities to increase revenue.

Conclusion

In the words of Gary Vee, "You need to be on social media if you want to grow your business. It's that simple. Social media is the future of marketing, and if you're not on board, you're going to be left behind."

So if you haven't started already, it's high time you put your chips on the social media table. It's not just a bet—it's a strategic investment in your business's future.

Read More
Jesse Carstairs Jesse Carstairs

The Hunter's Mindset: How Archery Hunting Shapes My Approach to Business and Life

In the quiet wilderness, away from the hustle of business and life, I've discovered a profound connection between my passion for archery hunting and my approach to entrepreneurship. The hunt requires preparation, patience, and adaptability - much like the world of business. Join me as I delve into how the hunter's mindset shapes my life, both personally and professionally

Hello, I'm Jesse Carstairs. Many of you know me as a proud native of Reno, Nevada, a passionate entrepreneur, and a devout Christian. But today, I want to share another side of me: an ardent archery hunter. In the quiet of the wilderness, I've found lessons that transcend the hunting field and permeate every aspect of my life, including my business.

The Challenge of the Hunt

Archery hunting isn't just a hobby for me—it's a mindset, a discipline, and a relentless pursuit that mirrors our ancestors' primal instincts. The thrill of the hunt, the necessity to succeed at all costs, these elements are ingrained in me. Whether I'm hiking 10 miles deep into the wilderness with all my gear or emerging 15 miles out carrying a heavy load of meat on my back, I am acutely aware that this pursuit requires dedication, persistence, and respect for nature.

Applying the Hunter's Mindset to Business

In many ways, hunting mirrors my approach to business, especially in social media management, content creation, and entrepreneurship. Like the hunter who prepares for the hunt, in business, you need to research, plan, and set strategic goals. Just as a hunter must be patient, waiting for the right moment to strike, a successful entrepreneur knows that results don't come overnight. And when challenges arise, as they often do in the wild and in the world of business, you need the determination to adapt, push through, and stay focused on your goal.

Lessons from the Wild

The wilderness is a great teacher if you're willing to listen. It has taught me the importance of hard work, discipline, and persistence. It's taught me to respect the world around me and to understand that success often comes after many attempts, and sometimes, after failure. And most importantly, it has shown me that the journey—the long hikes, the quiet moments, the trials and triumphs—is as valuable as the destination.

Conclusion

So, whether I'm in the wilderness tracking a deer or at my desk planning a social media strategy, I carry the hunter's mindset with me. It guides me, inspires me, and constantly reminds me that no matter what challenge I face, I have the skills and determination to overcome it.

As I continue my journey, I invite you to follow along. Perhaps you'll find that the lessons from the wild resonate with you, in business and in life. And if you have experiences or insights you'd like to share, I'd love to hear them.

Read More